Found inside – Page 12In 2004 , Nike signed soccer phenom Freddy Adu to a multimillion - dollar endorsement deal . This may Table 1.1 Major College Shoe Endorsement Contracts ... Found inside – Page 110His skills and these qualities landed him an initial five - year , $ 40 - million endorsement deal with Nike in 1997. In 2000 , Nike upped the deal with a ... Found insideAlthough courts have ruled that the ADA applies to the National ... For example, Michael Jordan signed his first Nike endorsement contract in 1985 for USD ... Found inside – Page 139The consequences of the very lucrative Nike Golf endorsement contract have become increasingly evident since Woods achieved the 'Tiger Slam'. Found inside – Page 338Nike also pays substantial amounts to become associated with major sporting ... In 2015, Nike's spending on sponsorship and endorsement deals was $6.2 ... Found inside – Page 53Time and again we have experienced sports sponsors cancel contracts with sport ... using banned products he lost lucrative sponsorship deals with Nike, ... Found inside – Page 211Jordan's 1985 endorsement contract with Nike was a watershed in athletic ENDORSEMENTS . The contract was also revolutionary in that signature sports ... Found inside – Page 15That was the year Chicago Bulls rookie Michael Jordan entered into an endorsement deal with Nike. The resulting brand, Air Jordan, was a runaway success, ... Found insideWinners understand they need other people to get to where they want to go ... Four years later, Nike entered into the most lucrative endorsement deal ... Found insideIn 1985, he signed a deal with Nike to endorse a new brand of shoes, Air Jordans. ... Nike and Reebok, although other brands of shoes have become involved. Found insideNike and Adidas continue their battle on and off the field of play. Adidas has the sponsorship contract with international soccer's FIFA until 2030, ... Found inside – Page 108Consider that Adidas signed up soccer star David Beckham for an estimated $160 million, the largest endorsement contract in history. Nike signed up ... Found inside – Page 76Vaccaro predicted LeBron would get one of the greatest endorsement deals ever ... Some days he'd wear Adidas gear , on others Nike , and sometimes he'd mix ... From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Found inside – Page 133Forbes put his 1990 endorsements at $ 6 million , 1991 at $ 13.2 million , and 1992 at $ 32 million . Jordan's original five - year Nike deal reportedly ... Found inside – Page 241That said, top female athletes are grabbing endorsement deals more ... Na is so big in Asia that Nike actually makes an exception for her that it won't make ... Found inside – Page xiiiAs new athletes have climbed to the top of their sport, Nike usually was on hand with an endorsement contract. For example, Tiger Woods was under contract ... Found inside – Page 169At the 1998 World Cup, Nike was not an official sponsor but did have an endorsement contract with the favourites, Brazil. Nike brought advertising slots ... Found inside – Page 309FEET FIRST : The Anatomy of an Athletic Shoe Endorsement Deal Gary D. Way Attorney , Senior Sports Marketing Counsel , Nike , Inc. and Manager , Nike Sports ... Found inside – Page 54AMERICANIZATION sponsor but did have an endorsement contract with the favourites, Brazil. Nike bought advertising slots world-wide in the breaks in the ... Found inside – Page 112Some hotel training programs have hotel workers check into a top-rated hotel ... To reach the young players, Nike signed endorsement deals with expressive ... Found inside – Page 52Because of the values and strength that they represent, athletes have long been ... Perhaps the most important endorsement deal Nike ever signed was with ... Bachelor Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 95%, , language: English, abstract: Companies try constantly to extend their markets by ... Found insideThe EPL used to have one sponsor who bought the right to name the league ... Nike, the world's biggest sportswear brand, followed the trail blazed by ... Found insideHow to Get Better With Age Jeff Bercovici ... Despite Meb's beating that time the following November, his sponsor, Nike, apparently felt the then ... Found inside – Page 130Michael Jordan went on to become one of the most marketed sports figures in ... In 2003 Serena Williams signed a $60 million endorsement deal with Nike, ... Found inside – Page 281... coaches sign exclusive commercial endorsement contracts with companies like Nike or Adidas or Reebok, from which they receive cash, stock, and apparel. Found inside – Page 51Dubbed "King James," the 6-foot-8 St. Vincent-St. Mary star from Akron, OH, signed a multiyear endorsement deal with Nike worth more than $90 million. Found inside – Page 74Some universities have prohibited direct contracts between coaches and ... Some Recent All-School Endorsement Deals with Nike School Endorsement Years FSU ... Found inside – Page 182“AdidasReebok will make inroads against Nike by presenting a stronger fashion brand, which will also gain wider support and endorsement deals. Found inside – Page 221Technically, it was a Personal Services and Endorsement Contract, effective September 1, 1994, which had a term of 29 years. Under the contract, Nike, ... Found inside – Page 34Has Freddy Adu been a failure in ter , to get a higher spot on the store shelf . buyer is 60 - plus , and obviously Buick is ... he was pulling in an estimated $ 56 million in endorsement deals from Nike , Sprite , " If we're going to talk about Kobe ... Found inside – Page 73The NIKE & MJ deal could have been the greatest deal that never happened, ... but by year 3 of MJ's NIKE endorsement deal MJ wanted to void his contract. Found inside – Page 27Michael Jordan has shown that the money a player can make from endorsing ... Scott Boras, who represents Alex Rodriguez, landed the Nike deal for his client ... Found inside – Page 18Steve Prefontaine became Nike's first endorser when Knight FOR and Bowerman agreed in ... including Elvin Hayes and Spencer Haywood , to endorsement deals . Found inside – Page 120But the company's leadership recognized the limitations of the average endorsement deal , and they wanted Nike to achieve superstar status - to be the ... Found insideI duly signed an endorsement deal to wear Nike shoes (the clothing deal ... of Nike's “Just Do It” attitude, I feel I have a particular bond with Phil, ... Found inside – Page 155While Reebok is running the technology race, Nike is betting on the pros. ... Boxers and golfers have endorsement deals as do track stars, tennis, ... Found inside – Page 426Because of this, sports agents have a great deal of influence, ... $65 million (primary sponsor, Nike, Uniqlo); LeBron James, $52m (Nike); Cristiano Ronaldo ... Found inside – Page 141Nike already had under contract the “equally colorless” tennis player Jim ... had no endorsement deals at the time, he was felt to have “much potential. Found insideNot everything about an endorsement contract is so black-and- white. Nike sells cool and getting LeBron would be cool, which can't be quantified. Found inside – Page 67And it was in Nike's interest to see the endorsement career of Bo prolonged , extended and enhanced . ... 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